COURSE CURRICULUM

The Bachelor of Business is a 240-credit-point program designed to build strong foundational and advanced knowledge in business, combining core subjects, specialist study, and elective flexibility. The core component consists of 120 credit points across 12 units, covering essential areas such as business communication, economics, entrepreneurship, business law, management, marketing fundamentals, quantitative analysis, accounting for managers, business ethics, cultural capabilities, global digital enterprise, and a final capstone business project that integrates learning through practical application. Students then complete 60 to 100 credit points of specialist elective units, where they select a major, minor, or customised pathway depending on their career goals. With Management as the chosen major, students complete six focused units: International Business Finance and Economics, Commercial and Corporate Law for Business, Global Human Resources, Logistics and Channel Management, Strategic Management, and International Market Analysis and Entry. This provides strong preparation for leadership, operations, finance, and global business roles. Additionally, students complete 20 to 60 credit points of general electives from across the university, with a requirement to complete at least 60 credit points at the 300 level or above, ensuring advanced-level study. The program’s flexible structure combines theoretical understanding with practical business skills, preparing graduates for diverse careers in management, consulting, corporate strategy, and international business environments.