COURSE CURRICULUM

The Digital Business Major is designed to prepare students for careers in modern, technology-driven business environments by combining core business knowledge with advanced digital and emerging technologies. The program develops skills, knowledge, and a mindset required to adapt and lead in the rapidly evolving global digital economy. Students begin with foundational technical and business units such as Networked Infrastructure Foundations and Enterprise Systems, which build understanding of digital infrastructure and organisational systems. They then progress to specialised areas including Digital Business Models and Platforms, Financial Technology and Innovation, Introduction to Blockchain Technologies, Emerging Technologies for the Digital Economy, Leading Digital Transformation, and Innovation and Leading Disruption. These units focus on how technologies such as blockchain, fintech, and digital platforms are transforming traditional business models and creating new opportunities for innovation. The major also emphasises leadership and strategic thinking, enabling students to manage digital change and drive organisational success in competitive markets. By integrating technology with business strategy, the program equips graduates with analytical, problem-solving, and innovation skills required in industries undergoing digital transformation. Overall, this major prepares students for careers in digital marketing, business analytics, fintech, consulting, and technology management, enabling them to lead and adapt in the future digital economy with strong technical and strategic capabilities.