COURSE CURRICULUM

In the final year of the Bachelor of Business in International Hotel and Resort Management, students focus on developing strategic leadership, innovation, and ethical decision-making skills essential for senior roles in the global hospitality industry. Strategic Hotel Management enhances critical thinking by exploring organisational strategy and competitive positioning through real-world case studies. Services Marketing covers the unique characteristics of marketing within the service sector, with an emphasis on developing practical marketing plans. Hotel and Resort Design introduces students to feasibility analysis, sustainable design principles, and operational planning for accommodation facilities. Hoteliers and Destination Management broadens perspective by examining how hotels collaborate with stakeholders to support ethical and sustainable destination development. Entrepreneurship and Innovations challenges students to create and pitch viable hospitality business ideas that demonstrate value creation and market differentiation. Ethics in Decision Making encourages the application of ethical theories and sustainability frameworks, such as the UN Sustainable Development Goals, to real industry dilemmas. A key experiential component, the HOTS (Hotel Operational Training Simulation), places students in the role of hotel managers, requiring them to make strategic decisions across departments in a simulated business environment. The Leadership Experience deepens understanding of leadership theory and practices in hospitality, focusing on motivating teams, navigating challenges, and aligning leadership style with organisational goals. Together, these subjects blend theoretical insight with practical application, preparing graduates to lead with confidence, adaptability, and purpose in the fast-evolving international hotel and resort sector.