1. Institutional Partnerships (Core Responsibility)

• Identify, approach, and secure partnerships with colleges, universities, and schools.

• Build long-term relationships with academic stakeholders, placement cells, and student community leaders.

• Conduct presentations, counselling sessions, and brand introduction meetings at institutions.

2. Offline Student Acquisition & Outreach Activities

• Plan and execute seminars, workshops, orientation sessions, and micro-events for student recruitment.

• Organise canopy activities, info kiosks, counselling desks, and student interaction booths.

• Represent Edvia at education fairs, campus events, and offline promotional drives.

• Track leads generated through offline channels and ensure smooth handover to the counselling team.

3. Territory & Campaign Management

• Create a monthly territory-wise plan for institutional visits and outreach activities.

• Increase brand presence in targeted regions (Punjab, Himachal, Haryana, Chandigarh, etc.).

• Ensure all offline campaigns are completed within approved budgets and deliver targeted enrolments.

4. Brand Visibility & BTL Execution

• Execute BTL campaigns, posters, standees, banners, and campus branding plans.

• Maintain brand consistency in all offline collaterals and promotional assets.

• Identify high-footfall zones for student-focused activities.

5. Collaboration & Reporting

• Coordinate with the digital marketing and design teams for offline creatives, brochures, banners, and event materials.

• Prepare weekly/monthly reports on:

  • Partnerships built

  • Events conducted

  • Leads generated

  • Conversion performance

• Provide on-ground insights to marketing leadership for strategic improvements.

6. Team & Vendor Management

• Manage promoters, field executives, or temporary staff for events.

• Handle local vendors for printing, venue arrangements, and event logistics.

• Bachelor’s degree in Marketing, Business, Education, or a related field.
• 4-6 years of experience in offline marketing, institutional tie-ups, field marketing, or education outreach.
• Strong network and prior experience with college/university partnerships.
• Expertise in handling offline student acquisition campaigns and events.
• Excellent communication, presentation, and negotiation skills.
• Strong organisational and relationship-building abilities.
• Ability to travel for institutional tie-ups, meetings and events.
• Comfortable working in a target-driven and fast-paced environment.