Course Curriculum

The Graduate Certificate of Business Administration comprises a focused set of subjects designed to build advanced capabilities in leadership, strategy, and digital business practice. The Digital Marketing Management unit introduces students to contemporary digital marketing trends, tools, and strategies, enabling them to engage customers effectively through search engine optimisation, content marketing, social media platforms, and data analytics to support business growth and brand development. Organisational Behaviour provides insight into individual and group behaviour within organisations, helping students understand motivation, leadership, teamwork, and organisational culture in dynamic business environments. Managing in a Digital World equips learners with the skills required to navigate digitally driven organisations, addressing the challenges and opportunities created by digital transformation, emerging technologies, and new ways of working. Business Model Innovation and Strategy focuses on the design and evaluation of innovative business models, encouraging strategic thinking and the ability to adapt organisational strategies to changing market conditions. Together, these subjects provide an integrated learning experience that strengthens strategic insight, digital capability, and leadership effectiveness, preparing graduates to respond confidently to complex business challenges in contemporary and technology-enabled environments.